Belgian car dealer offers buy one, get one free deal to boost sales

A car dealership in Belgium is offering their customers an astonishing deal that allows the customer to buy one car, and get a second car, of maximum value of $22,000 Canadian for free. This promotion began in late November and is active until December 15th. An important fact is that the dealership is able to support this promotion without loosing any money.

This offer is a win for both the seller and the consumer; the seller doesn’t loose any money, and the consumer gets a second car for no charge. This promotion is an excellent way for the dealership to gain new consumers, make more money, and keep their company functional. Without this promotion the dealership might not be able to sell as many cars, and not make money that they need to keep their company running. By introducing this amazing offer, the company is able to sell cars easily, without loosing, but gaining money, to keep their dealership functional. From the consumer point-of-view, it is an un-passable offer; who doesn’t want a car for free? The only question is if you really need two cars. If not, a possibility is to sell the second one and make a profit; this could be a hazard to the dealership. If everyone that gets this deal, decides to sell the second car for cheaper that its value, every dealership in Belgium could be facing a down-fall. Why would someone buy a car for the full price, when they can get it for cheaper from their neighbour? This is an astonishing offer, but it could lead to problem in the future; if I was offer this deal there would be no way that I would reject it.

December, 5 2008

Article provided by CBC News.

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